Monday 1 March 2010

50% less salt, 100% less flavour

It was a sad day when Knorr, a company that had made it's name selling wads of boullion-flecked salt paste to people who couldn't be arsed to make proper stock (i.e. everyone), announced in 2005 that they had pandered to the Government health fascists and reduced sodium levels in Pot Noodles by a frankly suicidal 50%.

The result was predictably awful - eaten as bought, they now have only slightly more taste than a Gerry McCann cover of Schools Out - and preparation of the post pub delight has never been as straightforward since the need to remember to re-add half a tablespoon of salt to the little plastic cauldron before serving.

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